Too often I speak with social media marketing execs or business owners who run their own social media accounts and when I ask them to tell me how they are measuring the success of their campaigns compared to the effort they are putting into this work, I get the same story: Facebook likes, comments &… Read More
Overview: This Rebrand / Logo Design case study provides information on the background to and implementation of a review of the current Blood Bike East branding and the subsequent implementation of a new logo and identity for this high profile charity. Background: In 2012 a small group of individuals led by Pat McCabe began working… Read More
Marketing & selling to enterprise-level clients is not like any other marketing. If you’ve never done it, you’re in for a big surprise. In fact you’re in for at least 8 surprises as outlined below (in no particular order apart from how stuff falls out of my brain): Surprise 1 – It Takes Sooooooo… Read More
Marketing is not only the money you spend on ads or the efforts you make to gain new customers by other means. Marketing is what happens when you’re not trying, when you’re being transparent and when there’s no script in place. But be warned, marketing can have a positive influence or negative influence based on… Read More
